Tuesday, December 23, 2008

iPhone growth and iHeartRadio

When was the last time you heard a radio commercial for a Blackberry or Palm or Windows Mobile app? That's right, never. But in the five months since the opening of the iPhone App Store, there have been over 10,000 apps released and 300,000,000+ downloads as of December 1. And now, there are radio ads for iPhone apps. That's right, I was listening to AM570, my local UCLA and Lakers sports station, and during the commercial break they aired a 30-second spot for the iHeartRadio app.

iHeartRadio is a free iPhone/iPod Touch app that connects you to many, many stations that are part of the ClearChannel networks. Most radio stations these days have an internet streaming version of their broadcast which you can usually access through their website. But now, this app allows iPhone users to access those streams from wherever they get an internet connection, combined with the convenience of being able to change stations at will. No having to go to the station's website and click through the countless junk pages just to get to the Listen Live link.

Perhaps it is a no-brainer that a ClearChannel affiliate station would put out an ad for an app that plays ClearChannel stations, but I say kudos to them for recognizing the opportunity to target the millions of iPhone customers that also listen to the radio.

I'd consider this app in my top ten if it weren't for the fact that I can't ever find wi-fi around town to connect to this.