Thursday, May 29, 2008

Cross-promotion

So to commemorate and promote the release of the fourth Indiana Jones movie, The Kingdom of the Crystal Skull, Lucasfilm's marketing department has teamed up with Burger King, Expedia, and Dr. Pepper. As I type this, there is an empty Dr. Pepper can sitting on my desk. It has Indiana Jones text and pictures all over it, and it even says "Limited Edition" on it. No doubt someone will try to collect these.

After seeing this, a strange thought occurred to me. What if... Lucasfilm teamed up with Jones Soda Co. instead? It would be perfect! For a limited time only, you could buy (Indiana) Jones Soda, and even have a limited-run flavor called American Bullwhip (hey, it just might be better than Turkey & Gravy soda). I know, Jones is supposed to be more of an alternative company, for indie beverages, if you will.

Trust me, it would've been great!!!

1 comment:

jon said...

how gross. American bullwhip? You're kidding right ? how do ppl keep buyin enough of this such that jones soda will keep making more...

why dont you call it - 'drink leather'